Introduction: Why Pinterest Ads Should Be on Your Radar in 2025
Are you seeking a fresh, high-intent platform to boost your brand’s visibility and sales? Pinterest isn’t just another social network—it’s a powerhouse discovery engine where users are primed to shop and engage with brands. With over 40% of US pinners earning above $150,000 and 85% of weekly users making purchases from pins, Pinterest ads present a unique, cost-effective opportunity for marketers in 2025.
In this comprehensive guide, we’ll break down everything you need to know about advertising on Pinterest: from user demographics and ad formats to actionable setup tips and performance tracking strategies. Get ready to unlock the full potential of Pinterest advertising!
Understanding Pinterest’s Unique Value for Advertisers
Discovery Platform, Not Just Social Media
- Pinterest is a visual discovery tool, not a chat-based social network like Instagram or Facebook.
- Users come to Pinterest to find inspiration for major life events (weddings, home buying, DIY projects)—making their intent to purchase much stronger.
High-Intent Audience
- 40% of US pinners earn over $150,000 annually.
- 85% of weekly users make purchases from pins.
“Pinterest ads work with the user experience instead of against it. Users are more open to ads because they’re searching for ideas, not just scrolling for updates.”
Lower Cost Per Conversion
- Pinterest ads offer 2.3 times lower cost per conversion compared to other platforms.
- Especially effective for visually appealing industries: fashion, home decor, beauty, and lifestyle.
Pinterest Ad Formats: 9 Powerful Ways to Promote Your Brand
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Pinterest has diversified its ad inventory to fit every marketing need. Here are the nine main ad formats you’ll find in 2025:
1. Image Ads (Standard Ads)
- Single image format, blending naturally with organic pins.
- Drive traffic by encouraging users to click, save, or visit your website.
2. Video Ads
- Play automatically in users’ feeds, with sound toggling options.
- Ideal for awareness campaigns, but image ads often yield higher click-through rates for traffic objectives.
- Two sizes: Standard (regular pin size) and Max Width (spans two columns on mobile).
3. Carousel Ads
- Multiple images in a single ad, perfect for showcasing features or telling a story.
- Each card in the carousel can link to a unique landing page.
4. Collections Ads
- Combine a large “hero” asset with 3+ secondary images or videos.
- When tapped, users see a fullscreen immersive experience.
5. Shopping Ads
- Four subtypes: Standard, Video, Carousel, and Personalized Collection Shopping Ads.
- Seamlessly drive purchases by integrating your product catalog.
- Each subtype follows the specs of its non-shopping counterpart.
6. Idea Ads
- Multi-format storytelling, mixing images, videos, lists, and custom text.
- Popular for influencer collaborations and brand partnerships; can be published by multiple accounts.
7. Showcase Ads
- Swipable card format, each with up to three interactive elements.
- Cards can be saved individually, boosting engagement opportunities.
8. Quiz Ads
- Interactive, mobile-only format with multiple choice questions.
- Delivers personalized recommendations and allows results to be saved to user boards.
9. Premiere Spotlight Ads
- Premium, exclusive ad placements on the home feed and search page.
- Booked by reservation, priced per day, and frequency capped to ensure visibility without oversaturation.
Pro Tip: “Take screenshots of ad specs as you set up your campaigns to ensure compliance and optimal results.”
How Much Do Pinterest Ads Cost in 2025?
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- Auction-based pricing, similar to other PPC platforms.
- Average cost per click: $0.10 to $1.50, making it more affordable than most competitors.
- Focus on quality and relevance—low-quality or irrelevant ads can drive costs up quickly.
Cost-Saving Action Steps
- Target relevant keywords and interests.
- Use high-quality, visually compelling creatives.
- Continuously optimize based on performance data.
Step-by-Step: Measuring Pinterest Ad Performance with Dashboards
Tracking results is essential for scaling campaigns. Here’s how you can set up a Pinterest Ads dashboard in under a minute using tools like Funnel:
1. Connect Your Data Sources
- Integrate Pinterest data connectors within your dashboard tool.
2. Explore Pre-Built Views
- Use built-in features like cost trackers, channel performance, and campaign effectiveness breakdowns.
- Filter data by source, campaign, or timeframe to hone in on what matters.
3. Create and Customize Your Dashboard
- Save your preferred view as a new dashboard (e.g., “Daily Paid Ads”).
- Add custom charts—bar graphs for spend, tables for conversions, etc.
4. Use Templates for Speed
- Many tools offer Pinterest-specific dashboard templates.
- Apply your data, and instantly visualize spend, CTR, CPM, conversions, and more.
5. Share and Collaborate
- Generate shareable links to keep your team or manager in the loop.
- Adjust date ranges for reporting needs.
“With just a few clicks, you can create, customize, and share dashboards that track your Pinterest ad ROI in real time.”
Actionable Tips for Pinterest Ad Success in 2025
Optimize for Visual Impact
- Use high-resolution, vertical images (2:3 aspect ratio recommended).
- Overlay clear, concise text for context—especially on video ads.
Target Audiences Strategically
- Leverage Pinterest’s interest and keyword targeting to reach users actively searching for inspiration.
- Retarget users who’ve engaged with your pins or visited your site.
Test and Iterate
- Run A/B tests on creative, headlines, and landing pages.
- Monitor dashboard metrics to identify and scale winning ads.
Enhance User Experience
- Ensure your ads feel native and inspirational, not disruptive.
- Use shopping and collection ads for seamless product discovery.
Conclusion: Make Pinterest a Cornerstone of Your 2025 Marketing Strategy
Pinterest advertising stands apart as a discovery-driven, high-ROI channel for brands—especially those with strong visual appeal. Its advanced ad formats, intent-rich audience, and robust analytics make it a must-have in any forward-thinking marketer’s toolkit.
Ready to get started?
- Explore Pinterest’s ad platform and experiment with different formats.
- Set up your performance dashboard to track, learn, and optimize.
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