How to Build a Brand: Lessons from Crocs’ Success
From Mocked to Market Leader: What Crocs Teaches Us About Branding Few brands have captured the cultural zeitgeist—and controversy—like Crocs. Once dismissed as an ugly fad, Crocs engineered an incredible turnaround, evolving into a billion-dollar powerhouse and a symbol of self-expression. What can entrepreneurs, startups, and marketers learn from this unlikely brand resurrection? In this…