# Why Every Brand Should Learn from Stanley Cup CEO Terence Reilly’s Marketing Masterclass
Introduction: The Viral Rise of Stanley Cups and Its Marketing Magic Imagine predicting in 1995 that a simple, reusable water bottle would become a cultural icon in 2024. Yet, Stanley Cups have achieved exactly that—turning hydration into a status symbol, and their revenue skyrocketed from $74 million in 2019 to an astonishing $750 million by…